84 minutes / Ages 17+ / 2010 / United States of America / Average:
"Spinners", a documentary about sign spinners, follows a group of young athletes making an art form out of guerilla marketing.
"Spinners" is a documentary about sign spinners, a group of young athletes taking on an innovative form of guerilla marketing while establishing a globally competitive sport. This film follows the lives of five sign spinners as they compete in the 2010 AArrow Sign Spinning World Championship. The documentary becomes an exposé about commitment, family and passion.
Filmmaker Scott Barker delves into the world of sign spinning and shows how passion, commitment, friendship and work can be synergistic in creating a successful life. Traveling across the United States from San Diego to Washington D.C., Las Vegas, Miami, Raleigh, Baltimore and Los Angeles, Barker discovered the dream of loving what you do, finding family and friends while making a living.
Aarow Advertising was created by two young men who came from the surf and skateboard culture in San Diego, CA. They have turned the art of Sign Spinning into a multi-million dollars business all the while taking many at risk youth and giving them the opportunity to turn their live around.
Barker shows within the world a competitive sport has emerged combining the thrill of skateboarding, surfing and snowboarding. Sign Spinning combines strength, agility, hand eye coordination and talent which all come together at the national competition held in Miami Florida.
Additionally, Barker delves into the social side of this company and the people who run it. Dedicated to giving back to the community, Aarow has made it a point to show young people that you can love what you do and turn your life around by making a living. Many of the sign spinners have gone from the streets going nowhere to owning their own franchises and becoming district managers.
At the core of spinners comes the message that mixing friends and business can indeed work and that working as a team and a family can also bring the fruits of success.